The “BOSS Made Successful” Women’s Spotlight: CEO|Richita Jones


The “BOSS Made Successful” Women’s Spotlight: CEO|Richita Jones



Richita Jones, CEO/Founder Chi’s Naturale and from the beginning her mission has been to provide quality products that are beneficial to the overall health of the hair while encouraging and empowering women with knowledge to embrace the beauty of
natural hair.


The concept for Chi’s Naturale came from the desire of wanting to provide women with quality hair care products that would help make the natural hair journey easier. In addition to providing products, I also wanted to provide hair care knowledge so that my customers would also be equipped with information that helped them to learn how to care for their hair.



Chi’s Naturale is a hair care line that caters to women with natural hair as well as women who are in the process of transitioning to natural hair. Our products were formulated with quality ingredients that benefit the overall health of the hair. This line was created to provide customer’s with quality and affordable products that keep the hair moisturized from cleansing to styling. “I like to think of our products as simply “accessories” that bring out the natural beauty of your curls.”… Richita!

Chi’s Naturale Offers a line of hair care products:

Mint To Be Clean Conditioning Cleanser + Thirsty Curls Moisturizing + Strengthening Conditioner + Give Me Curls Defining Styler + Curl Me Up Defining + Styling Cream + Chi Butter Moisturizing Hair Butter + Chi Butter Whipped Body Butter


Here’s A Snippet from the Online Interview with Richita

The Daily BOSS: What is unique about your business? Richita: Our business is not just about providing great products, we are also about educating our customers on how to properly care for their natural hair, our products are formulated to keep the hair moisturized from cleansing to styling, lastly, we are very connected to our tribe. We stay in the “know” of what is going on in the natural hair community to be sure we are fulfilling our customers needs.

The Daily BOSS: What made you choose this type of business? Richita:When I went natural 8 years ago, I was clueless on how to care for my hair. I was not in a financial situation where I could afford a lot of the natural brands that were on the shelf. The products that I could afford did not “cure” the issue that I was having with my hair which was dryness. I learned how to make a hair butter for my hair that made my hair soft and kept it moisturized. I started to think that there were other women like me who needed quality hair care products that worked but that did not break the bank…. That is how Chi’s Naturale was birthed.”


Richita Gives Advice to women starting a business… “Write the vision and go after it with your whole heart, and understand that the journey wont be easy but it will be worth it. Everything you need to be successful is on the inside of you! Get started!!!

Richita plans to expand and prosper to be able to hire employees that exhibit the heart beat of the brand, hardworking, as well as someone who is passionate about the natural hair movement.

How to Contact Richita and Purchase your Chi’s Naturale Products:


***Feature written to Empower others, Inspire others, & Network with other women and Celebrate the Amazing & Talented work of CEO, Richita Jones & Chi’s Naturale*** 


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